Serand vs. TestGorilla: Which AI Assessment Platform Wins?
Introduction: Beyond the Hype – Selecting Your Startup’s AI Hiring Advantage You’re a leader building a growth-focused UK startup. You know that AI in recruitment is no longer a luxury; it’s a necessity to compete for top talent, scale efficiently, and dodge costly hiring mistakes. You’ve probably heard of platforms like TestGorilla, renowned for their […]
Culture Add vs. Fit: A New Approach to Hiring
Introduction: The “Culture Fit” Myth – Are You Building a Team, or an Echo Chamber? “We say we want ‘culture fit,’ but what we really want is someone who thinks exactly like us.” – Manjit Johal. This simple truth unmasks one of the most pervasive, yet damaging, concepts in modern recruitment. The idea of “culture […]
Startup Recruitment

The war for talent is fiercer than a startup founder’s coffee addiction. Let’s talk survival tactics. I learned this the hard way. Ten years ago, when I launched my first tech company, I thought building a great product was the hardest part. I quickly realized I was wrong. It was finding the right people that […]


