Companies tired of manual candidate assessments gain a strategic advantage with Serand

Our powerful tool combines powerful AI, the Big 5 personality test, and scenario-based assessments that enable you to make informed and confident hiring decisions, cultivate high performance teams, and align talent acquisition with organisational success.


Our Story: Data & Candidate Assessments Converge

Like you, I’ve experienced deep-seated frustration with conventional, slow, and cumbersome hiring processes of the companies where I was employed. 


I often found myself in situations where my ideal candidate had already been snapped up by the time I extended an offer. At other times, the candidates I hired turned out to be ill-fitting for the company culture and role.


This recurring cycle fuelled my determination to overcome the detrimental effects of biases in recruitment, which often hindered access to top-tier talent. 


Along this journey, I cofounded a data analytics company, Avora, where I was immersed in a world where data reigned supreme. 



Going Beyond the Data

It was a place where numbers and insights illuminated the path to success, and where stories of transformation unfolded daily.


One particular story stands out – one that reflects the power of data and the remarkable journey of collaboration and innovation. We were battling a seemingly insurmountable problem helping a client make sense of a mountain of data. But it was only when a new junior member approached it with a different lens that we were able to succeed.


This experience taught me that data analytics isn’t just about crunching numbers. It’s about unveiling stories hidden within data, stories that have the power to redefine the trajectory of businesses. 




Going Beyond the Data

Avora’s journey was a testament to the importance of leveraging data to drive growth and success. It was a reminder that in the world of analytics, every data point tells a story, and the storytellers have the power to change the narrative.


And so, Serand was born out of a desire to find a data-driven, objective approach that would fundamentally reshape the hiring landscape.


We are passionate about simplifying the hiring process and making it easier and less time consuming for you and your team to make hiring decisions.




Create people centric that solutions to help businesses succeed

Manjit has an 18-year track record in developing sophisticated solutions across diverse business domains. 

As a seasoned serial entrepreneur, he has spearheaded the creation and growth of high-growth startups spanning various sectors. 

Manjit’s expertise lies in constructing data-driven AI software applications that help users make better decisions. 


Manjit is passionate about using technology to solve real-world problems. He believes that AI has the potential to revolutionize many industries. He is driven by the desire to create innovative solutions that help people and businesses succeed.


Our Chief Psychologist

Make a positive impact on the World

Saqib is a Chartered Psychologist, Chartered Scientist, and an Associate Fellow of the British Psychological Society (BPS).

He is also a registered practitioner with the Health and Care Professions Council (HCPC), in addition to being a EuroPsy registered Psychologist with EFPA.


His Specialities include Assessment Selection And Development, Leadership Capability Frameworks, Organisational Competency Models, Test Development and Norming, Personality Profiling and Assessment Legislation advice. 

Saqib is motivated by his desire to help organizations and individuals succeed. He believes that by helping organizations find and retain the best talent, he can help them achieve their goals and make a positive impact on the world. 

People First

Putting people first is the linchpin for forging genuine connections, cultivating loyalty, and creating a tribe of passionate advocates who believe in the transformative power of Serand